Why is Canada’s Billboard ad costs so high?

  • July 20, 2021

More than 100 companies have applied to have their ads appear on CBC News Canada’s news program, and while most of the requests are in the form of proposals, some are more specific.

Among them is the Canadian Broadcast Corporation, which asked CBC to pay it $500,000 over five years to be on the CBC’s daytime schedule, a move that could boost its advertising revenue.

The request for $500 million came after CBC News commissioned an online poll conducted by Ipsos Reid that found 47 per cent of respondents said they were willing to pay a little more for CBC ads.CBC News has not yet received a response to CBC’s request.

The company has been criticized in the past for not paying enough to cover costs for its advertising staff and has had to pay out millions of dollars in severance pay to employees and former employees, many of whom are still employed by the CBC.CBC has also faced criticism for its lack of transparency on the matter.

CBC News said it has hired a new chief information officer to help with the issue.CBC said it is not paying out severance payments to employees who leave CBC or the CBC News network because the severance would be paid from the revenues it brings in.