When Apple sells its iPad ad business, it could be a disaster
Apple has sold its advertising business, its digital advertising and its TV ad business to media company BMG Worldwide Group for $13.5 billion.
That’s $7.5bn more than the $7 billion the company sold in 2016.
And if you don’t believe me, here’s a graph of Apple’s advertising revenue and the company’s advertising growth from 2010 to 2018.
The news comes after the company reported a loss of $19.6 billion for the fiscal year ending in June.
The company said its revenue fell by 16 percent compared to the same period last year.
In a blog post, Apple said the deal “will allow us to focus our advertising and digital efforts on the iPhone and iPad.”
The new company is expected to be headed by Steve Jobs, the founder of Apple.
It’s unclear what role Jobs will play in the new company, but he was previously rumored to be a partner.
BMG will now control all Apple’s digital advertising, including Facebook, Twitter and other social media platforms.
It also includes an existing media group, BMG Entertainment Group, which has the rights to the Apple brand and will work with the company on all of its media products.
BMD has a long history with Apple, as the company acquired the rights for the first time in 2014 to make the iPod.
Apple’s stock has surged since the deal was announced, gaining about 50 percent in value since June.
Shares of the company have also jumped nearly 25 percent since then, and investors have been buying into Apple shares for months.