What are you actually doing when you are driving? – Advertiser

  • June 7, 2021

The ad agency AdWords is trying to crack down on “false advertising,” which is the practice of using a banner ad to try to lure you into buying a product.

That’s not exactly new, but AdWords has been particularly aggressive with the new type of ad targeting.

For instance, when you buy a car, they can create a banner advertisement that looks like it’s from a dealership and it will tell you that it’s the latest and greatest car, but the real car is a Hyundai Elantra, which has a sticker price of $22,000.

But if you click through to that link and then click through again, you’ll get a different car.

AdWords does not take the stickers seriously.

“If you are looking for a new car, you don’t want to click on a car’s sticker because it’s misleading and they’re advertising something you’re not interested in,” AdWords VP of advertising, Brian Murphy, told Business Insider.

In other words, they are trying to get you to click through the wrong link.