Tiktoks adverts for Brazzers adverts in India
The TV channel’s chief operating officer and the chief executive of Tikkottis parent company, Brazzer, have been the targets of TikTok’s advertising campaign.
The channel has also been targeted by Tikkotalk, a chat room where users can advertise their products.
A spokesperson for Brazzy said the channel had not been targeted in the advertisement campaign, but the campaign had been aimed at the community and not at the channel.
Tikkottism has also come under fire for its aggressive marketing tactics.
In a recent blog post, Tikkotti posted a link to a list of products that they were trying to sell, including one called “Pulse Headphones” that has an advertising tagline of “A head-tracking app with headphones”.
Brazzy did not respond to an email asking for comment on the Tikkotto ads.
In India, TikTok has launched a similar ad campaign called ‘Brazzers’ aimed at young women who are trying to start their own business.
The channel has even had ads in English and Tamil highlighting how to start a business and how to get help.
Brazzer has said it has targeted the ads at young people because they are young and in the age bracket of 25-34, the age group where Brazzier has targeted its advertisements.
TikToks ad campaigns have also been criticised for being insensitive to people’s sexual orientation, gender identity and race.
A recent survey by the Centre for Social Justice, an advocacy organisation, found that many Indian adults feel they are discriminated against for their sexual orientation or gender identity.
Brazzy said it would not tolerate the “offensive, offensive, offensive” ads and would “take action against those who use these types of ads to create an atmosphere of intolerance”.