How Google used comparative advertising to promote its own products
By the end of 2015, the Google search engine had been ranked by Alexa as the seventh most popular search engine in the world, according to the latest data from comScore.
Google’s dominance was not just due to the sheer volume of content it had to serve users.
It also reflected the fact that Google had created a global audience for its products and services.
With the company already having a global presence, it was logical to target the people who might be most interested in what it had.
The search engine also knew that it had the power to influence the opinions of those who were looking for information on its own, and in this way it had used the power of its comparative advertising strategies to do just that.
Google’s first-ever comparative advertising campaign was launched in 2015, targeting Indian users.
According to a press release, the company had decided to target Indian users by using its Google Search Console to search for the phrase ‘Hindu’ and to then provide an ad for a product or service of the Hindu faith.
When users typed in ‘Hindus’, Google’s platform delivered a list of products, services and communities which the company was targeting for its comparative ads.
The advertisements, which appeared on Google’s search results page, did not target people specifically.
The advertising was targeted to a general audience, with the goal of building goodwill for the Hindu community.
In fact, Google’s comparison advertising was one of the first examples of a global phenomenon that the company developed.
It was also the first time Google had used its comparative advertisements to target its own users.
Comparative advertising is an online technique where two or more advertisers target different groups of people in a similar manner to build goodwill for their respective brands.
For example, one may advertise an offer that promises to get a certain number of votes in a particular category and another might advertise an advertorial that promises a certain amount of money to a specific person.
Comparatives ads are typically targeted to specific audiences, but they are also able to reach users of all genders and ethnicities.
For instance, one might advertise a discount to a certain age group and another may advertise a sale for a certain price.
While these ads may be different, they both target the same people.
The same advertising campaign is then tailored to each target audience.
In other words, the ads target a specific group of people to help them achieve certain outcomes.
As a result, the results that a company can achieve with its comparative marketing campaign is largely dependent on how well it matches its targeted audience.
A study by the University of Michigan found that for every $100 it spent on advertising on Google Search, it generated $15 in sales for its competitors.
Comparatively, advertisers spend about $1.50 on the same amount of advertising to reach their target audience, so a company that spends $1 on an ad campaign to reach its target audience can get more sales from the same ad than it would if it did not spend any money.
The problem with these results is that they can easily be mis-interpreted.
For one thing, it is possible that the target audience is the same as the target market.
In the case of the ‘H’ ad campaign, for instance, a particular segment of Indian consumers may have been identified by Google as being in the ‘indigenous’ demographic, and Google’s ad campaign would then be targeted to those consumers.
Another possible issue is that the ads may have targeted a particular person to the detriment of others, such as the ‘white’ demographic.
In these cases, Google could have lost out to a competitor that had an equal amount of revenue to spend.
Comparitive advertising is not a new concept.
For years, companies such as McDonald’s and Target have tried to create their own equivalent campaigns.
The most well-known example is Target’s ‘I Can’t Wait’ campaign in 2011.
Target was one company to launch a campaign targeting ‘white men’.
In the campaign, Target targeted the white men in its audience and told them that the only thing that mattered was their time, energy and commitment.
In reality, the target group for this campaign was white men, and the result was the most successful ad campaign of the decade.
The Target campaign was so successful that Target, McDonald’s, Coca-Cola and other big retailers have followed suit with similar campaigns to target women, minorities and older consumers.
It is easy to see why a comparison campaign could be used to achieve a desired result.
For this reason, the comparison ads of today are similar to the campaign ads of a decade ago, and they are often similar in the form of the same target audience: white men.
Comparisons are not new, and have existed for years.
Comparations can even be used as a tool for business.
In 2015, for example, a company called Kia Motors was forced to stop selling a car after it was found that it was being used in some ads to target a different demographic.
Kia’s decision to stop using its ‘Kia’ ad