Clothing advertisement: Clothing industry’s biggest players
Clothing ad agency agency Larkington & Pryce is the third-largest ad agency behind JWT and Larket, and its client list includes fashion designers such as Gucci, Givenchy, and Dolce &.
Larkett says that its clients “are looking to grow their brands and diversify their business” and Larks main focus is on “fading fashion.”
It’s been around for nearly 30 years, but it’s only recently that the industry has grown to such a degree that it’s now a $4 billion business.
The company is now focused on “making sure that the brands we work with are going to survive” by making sure that their “quality and longevity are preserved.”
In an industry where there are so many fashion-forward brands that are thriving, Larketing has the ability to identify and target brands that fit with the fashion forward market and the fashion conscious.
“I think there are a lot of people who are really excited about brands like Gucci and Dolge &.; Gabbane, and they are going back to the way they were before and they’re still doing it,” says Larketer.
But what about the fashion that’s out there that isn’t fashionable anymore?
What do brands need to do to stay relevant?
“If you’re a fashion brand and you’re really focused on your own product and you have great branding, I think you’re going to be successful,” says Margo, who works in the fashion industry.
It’s true that some brands have changed their look and look only recently, and Margo says that’s a positive thing.
She adds that brands can “stay relevant by being creative and not trying to imitate the fashion of the past.”
So, what do you do if your favorite brands are gone?
What’s your next step?
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(Photos courtesy of Larkette.)
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