How to properly label alcohol ads on social media
In the past few weeks, the subreddit r/all has become a home to an endless array of alcohol ads that appear in the sidebar of most Reddit threads, most of which appear to be ads for local businesses.
This week, however, one Redditor decided to take a closer look at the advertisements themselves and see if they’re legit.
The post above has been taken down, but the original can be seen here.
The Redditor claims that this ad is real, but that the advertising company he’s referring to is actually not a real advertiser.
The Redditor explains that the ad in question, which appeared in the “drama” sidebar, has the name “Montgomery Advertising” and the “Montrobière” domain name, but there’s no information on the company itself.
“The Montgomery Advertising company does not exist,” the Redditor wrote.
“It is a real company, but I am not an advertiser.”
The Redditors claims that it’s been reported to the FTC and the company has since removed the advertisement.
It’s unclear what actions the FTC or the company took regarding the ad, but it’s likely that the company removed the ad as soon as it was discovered.
The subreddit’s general manager has not yet responded to a request for comment, but we will update this post if we learn more.