How to make beer advertising cool in 2016
Google is planning to launch a new ad program aimed at “promoting the benefits of consuming beer,” according to The Wall Street Journal.
The program, dubbed Beer Advertising Week, will run from March 11-14.
The Wall Street journal notes that Google will be advertising beer at restaurants and bars across the U.S. through the first half of this year.
The beer ads will feature “beer in a context where people are looking to learn more about the product or to learn how to make it.”
The Wall Journal adds that the program “will be based on the principle that the best way to reach new customers is to educate them and then drive them to buy.”
Google’s Beer Advertising Program, which will launch later this year, is described as “a way to drive sales through the use of compelling images, compelling stories, and compelling ads.”